Business Tips to Help You Get Ahead of the Competition

The way you communicate with your customers will have an impact on your brand. The consistent delightful communication you build with your clients can deliver customer satisfaction. To convey information and be able to receive feedback from your customers would be the most challenging part of running an entire business and If you want o make a difference in this field, you must use an authentic approach when delivering a message. Customer satisfaction is the key to business success. Maintaining a remarkable branding, consistent tone and positive language may help you in keeping your strong relationship with your clients, but most importantly, keeping your word and integrity would be the most effective way. In this episode, Krista Ripma from Authentic Audience shares some tips on how to relay your message to customers.

If buying an existing business doesn't sound appealing or starting from scratch sounds a bit intimidating, then franchising might be the right choice for you. Franchising is when a franchisee (business buyer) will pay the initial fee to a franchisor (franchise seller). In return, the franchisee will gain the use of a trademark and of course the ongoing support from the franchisor. It has to have the appropriate use of the franchisor's system on how to do the business esp when selling its product and services. There are pros and cons in franchising. Its strength is the ability to bring independent retailers together by using a single trademark of business. Franchising brings benefits such as brand awareness, effective advertising and uniformity. In this episode, we have Lance Graulich, CEO of ION Franchising, and he will discuss the know-about of business franchising. 

What is cash flow forecasting and why it is relevant? Cashflow forecasting is a process of obtaining an estimated company's future financial position. It involves the core planning component of financial management within the organization. The main goal of cash flow forecasting is to ensure that the business has a sustainable cash flow to meet its obligations and avoid financial issues in the long run. Interest and debt reduction, short term liquidity planning and long term planning are some of the reasons why companies should set up a cash flow forecasting process. In this episode, we have Louise Delaney, the founder of Cash Flows For you to share some tips about cash flow forecasting and effective financial management. 

Toronto is one of the most multicultural cities in the world. English is the main language, but there are over 160 other languages that are spoken by various communities. There are also 200 different ethnic origins among many inhabitants. For me, there's something really special about that kind of diversity because people from different backgrounds bring different ideas. It's no coincidence that there was a huge boom in technology in the 20th century. Ultimately, the spread of the telephone and then the Internet allowed us to share the information instantaneously across the globe.

Are you having trouble marketing your products? The biggest challenge to face when you are a marketer is how to reach your target audience effectively. The main goal of marketing is to deliver the right message to the right people. Otherwise, you will end up wasting your time and money. Remember that it is when you reach your target audience effectively that you can drive more product sales conversions. There are many ways to do this, such as creating useful and relevant content, leveraging influencers through social media, and using targeted advertising. In this episode, our special guest, Cliff Coelho, a video marketing wizard from StoryDriven Video, shares tips on how to engage with your targeted audience effectively.