
Is Price Your Identifier?
Last week, we covered off on apples and oranges and how they can't be the same price.
If you've made it clear that you've got a B-grade product and you're charging an A-grade price, that's not very fair. If you have a product that sells for $10 and you're charging $6, but there's no service and support, that's not very fair. That's when it becomes quite hard for people who are trying to compare apples and oranges.
How is that going to work? Obviously, you can't compare apples with oranges, but this comes down to another big problem, and that's having your price as your identifier.