Marketing, marketing, marketing, marketing, marketing. That's what we're going to be talking about today. How to market yourself. We all have to be amazing marketers and salespeople. Yuck. No one wants to be a salesperson, it's slimy and gross. But if you're passionate about your product, you have to be able to market it and you have to be able to sell it. If you're passionate about it and enjoy talking about it, you are now the salesperson. If you're a mother and you love your children, you just want to share them with the world and you want to look at how fantastic they are. A, they're an addictive hobby and B, you are the salesperson to the world when you're talking about them. That's the kind of what it is with your business. You can't sort of look at being a salesperson as a bad thing.
Online Marketing runs the world
The World Wide Web is like a vast marketplace. Online stores are everywhere and the competition for the consumer’s attention and customer retention is challenging. Learn how you can better market your products and services and create a world-class brand.
How to Migrate Website With Minimal or No Downtime
You're on the move again and you've decided to migrate your website. That's great news! Today, we're going to be talking about the things you need to put in place before you go about making that move. Learn more about TTL numbers, backups, MX records, and server records so that you can assess your options and make informed decisions.
9 Ways to Improve Your Website
Websites are one of the top ways to showcase your business online. You want to make sure your website is user-friendly, and that it has the information and message you're looking to relay very clearly. What's most important is you want to be able to appear in a search. Having the answer for your prospecting customers is fine, but having the answer doesn't matter if you don't have a voice. There's a number of great tools and tricks out there to help optimise your website, and I'm going to go through some of these now to make sure you're found in Google and your customers are able to see you.
Are You Using a Drag & Drop Website Builder?
There’s a flaming campaign out at the moment about websites in Australia. I’m not gonna go into detail about what it is, but it sounds like something you’d use on a candle, like a wick. Well, if you had multiple candles maybe you’d call them wicks. Yeah, let’s call them wicks, like from candles. Ah, and I tell you what, candles smell good, but some of these websites that can be made are flaming terrible. Flaming, flaming, flaming, flaming rubber snake. What the hell is going on?
Most People Are Not Interested in Listening to You
Elevator pitches. The first three seconds are critical. This is one thing that I learned from reading the book the Way of The Wolf by Jordan Belfort. Years ago you could talk to someone for a little while and they would keep interest. Nowadays, you have to be on the ball and be ready with some decent great things to say. You really need to hone in with a sniper approach as to what it is that you do, how you do it, and why that's relevant to the person that you're talking about.