Most People Are Not Interested in Listening to You
Elevator pitches. The first three seconds are critical. This is one thing that I learned from reading the book the Way of The Wolf by Jordan Belfort. Years ago you could talk to someone for a little while and they would keep interest. Nowadays, you have to be on the ball and be ready with some decent great things to say. You really need to hone in with a sniper approach as to what it is that you do, how you do it, and why that's relevant to the person that you're talking about.