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Online Marketing Tips to Improve Your Brand
The World Wide Web is like a vast marketplace. Online stores are everywhere, and the competition for the consumer’s attention and customer retention is challenging. Learn how you can market your products and services better than ever and create a world-class brand.
Speed up your website. If your website loads slowly, people are not going to go there. You're better off just not having a website at all. Imagine if you don't have a business card and you go to hand out your contact details written on a napkin. That would be so embarrassing!
Why You Must Update Your Website Regularly
We're going to be talking about websites and why building a website isn't just a once off activity. A lot of business owners build a website, and they think, "oh, okay, it's made, it's done and it's finished." They think of it like it is a book. But the problem is that it isn't like a book. It's more like a car. When you make a car sometimes it works really well but sometimes it doesn't.
How to Avoid Plagiarism on Your Blog or Website
If you're still on holidays, you might be writing up some new content for your website. Even if you're not on holidays, it's a very sensible idea to do this, because the Google search engine rankings will go through the roof when they see a lot of changing content on your website. Whatever you do, don't steal other peoples content. You want to write it yourself. I know you're busy, it happens, but if you don't have time to write yourself you can outsource work.
What is Your Favorite Digital Marketing Tool?
In this modern day and age, everything comes down to marketing, and today we're going to be discussing our favourite digital marketing tools. Digital Marketing is so important and there are always new trends developing as technology changes. For us, we find that as a company that deals with business-to-business we do use LinkedIn quite a bit for our marketing. We find that its quite effective and that people are conducive to getting information about a business through LinkedIn. For businesses that have a more business-to-consumer type approach, we definitely find Facebook works better. But for us, LinkedIn is fantastic.
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