The World Wide Web is like a vast marketplace. Online stores are everywhere and the competition for the consumer’s attention and customer retention is challenging. Learn how you can better market your products and services and create a world-class brand.
Speed up your website. Come on guys, you've got to do this! So many people that we see, so many companies that we deal with have these websites that load so slowly. Seriously, if your website loads slowly, people aren't going to go there. You're better off just not having a website at all. Imagine if you had a business card. You go to hand it to someone, but it was written on a napkin. That would be so embarrassing!
We're going to be talking about websites and why building a website isn't just a once off activity. A lot of business owners build a website, and they think, "oh, okay, it's made, it's done and it's finished." They think of it like it is a book. But the problem is that it isn't like a book. It's more like a car. When you make a car sometimes it works really well but sometimes it doesn't.
How to Avoid Plagiarism on Your Blog or Website
If you're still on holidays, you might be writing up some new content for your website. Even if you're not on holidays, it's a very sensible idea to do this, because the Google search engine rankings will go through the roof when they see a lot of changing content on your website. Whatever you do, don't steal other peoples content. You want to write it yourself. I know you're busy, it happens, but if you don't have time to write yourself you can outsource work.
What is Your Favorite Digital Marketing Tool?
In this modern day and age, everything comes down to marketing, and today we're going to be discussing our favourite digital marketing tools. Digital Marketing is so important and there are always new trends developing as technology changes. For us, we find that as a company that deals with business-to-business we do use LinkedIn quite a bit for our marketing. We find that its quite effective and that people are conducive to getting information about a business through LinkedIn. For businesses that have a more business-to-consumer type approach, we definitely find Facebook works better. But for us, LinkedIn is fantastic.
Are you struggling with a slow Internet connection in Australia?
The internet is just so slow. I can't even download this document! Netflix isn't streaming, how am I going to Netflix and chill? I'm just going to have to settle with chilling, I guess. So, internet speeds do go up and down depending on peak times and things like that, but it can also be internal problems or factors with the systems and infrastructure that you're using. If you go to these websites, there's one called Oz-Speed-Test, and another one called Speedtest.net. You can actually use these tools to gauge how fast your internet is right now.
When did your IT guy last pay you for downtime?
Work with a Managed IT company who can help you streamline your systems and operations management. Implementing high‐tech solutions to ensure the integrity, uptime and accountability of all internal system processes gives you the assurance that you have continuity.