Worldwide access to enormous and vast amounts of data has changed the business landscape. Competitive marketing depends now on knowing how to manage, process, and analyze that data. As a business owner, it is very important that you understand the path organizations which need to be taken from collecting data and how to maximizing its use.
As we all know, today’s organizations are undergoing a challenging transformation process around their technical systems. The static software platforms that might have retained, stored and processed a business’ data are no longer sustainable in the current web environment. Enterprises must need cutting-edge technology to collect big data in real-time, analyze that data, and get the information they need to stay competitive in today’s marketplace. In today's episode, Emily Ridley shares her ideas about business data revolution.