Branding is a marketing practice by which a company creates a name or a design that is identifiable to consumers. This helps your business to be differentiated from your competitors. Your branding should leave a memorable impression on customers and it should clarify the services you offer. As an entrepreneur, your branding should also represent you and how you wish to be perceived. This is absolutely critical to your business because of its overall impact and how it can drive new business and increase brand awareness. Always remember that your company's advertising, customer service, reputation and logo should be continuously developing to attract more consumers. In this episode, Susan Meier shares her expertise when it comes to branding and marketing strategies.
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The best way to make money through your business is to let your money work for you. This means that you are in control of your finances and continuously improve your business' financial stability and security. When you gain financial independence or build wealth through proper investment, you will finally have the freedom that everyone is aiming for. The first step is, you must consult someone who is an expert in financial management and discuss how to create a budget. You may need to adjust the budget monthly or quarterly depending on the ongoings and outgoings of your finances to account for large expenses and your spending habits. In this episode, we have Sarah Stein back again from Miss Efficiency talking about cash flow basics and why cash flow is important in your business.
When a company experiences growth at a stage where it can no longer manage its internal processes, to keep up the pace, it can choose to hire another workforce to deploy its operations without interrupting the business flow. Outsourcing can free up personnel, facilities and time resources and allow companies to devote their resources to what they do well to improve their efficiency and competitiveness. While outsourcing has several advantages, it also presents other disadvantages. Outsourcing is mostly virtually that includes negotiating and signing contracts that require the involvement of legal counsel as well as daily communication with the outsourced work. To know more about this, we have Zsofia from My Processes to introduce us to the world of business outsourcing.