Are your products overpriced? Does your service cost too much or too little? Most entrepreneurs will have that problem with pricing. How do we set our prices or rates? Is it what would cost us plus a percentage or do we look into the wilderness to see what our competitors have in there? Perhaps there's a formula to doing it right. Courtney Deagon, pricing expert and the CEO of Court & Co Value Group Pty Ltd, shares with us some great tips on setting the prices of our products or the rates of our services.