The way you communicate with your customers will have an impact on your brand. The consistent delightful communication you build with your clients can deliver customer satisfaction. To convey information and be able to receive feedback from your customers would be the most challenging part of running an entire business and If you want o make a difference in this field, you must use an authentic approach when delivering a message. Customer satisfaction is the key to business success. Maintaining a remarkable branding, consistent tone and positive language may help you in keeping your strong relationship with your clients, but most importantly, keeping your word and integrity would be the most effective way. In this episode, Krista Ripma from Authentic Audience shares some tips on how to relay your message to customers.
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If buying an existing business doesn't sound appealing or starting from scratch sounds a bit intimidating, then franchising might be the right choice for you. Franchising is when a franchisee (business buyer) will pay the initial fee to a franchisor (franchise seller). In return, the franchisee will gain the use of a trademark and of course the ongoing support from the franchisor. It has to have the appropriate use of the franchisor's system on how to do the business esp when selling its product and services. There are pros and cons in franchising. Its strength is the ability to bring independent retailers together by using a single trademark of business. Franchising brings benefits such as brand awareness, effective advertising and uniformity. In this episode, we have Lance Graulich, CEO of ION Franchising, and he will discuss the know-about of business franchising.