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Technology news and weekly updates about finance, automation, mental health and pretty much anything that passes by a busy person's desk for business owners from business owners 

Cash Flow Forecasting With Louise Delaney

Brisbane Business, Technology news, finance updates, automation updates, mental health, updates for business owners, updates from business owners  NewsWhat is cash flow forecasting and why it is relevant? Cashflow forecasting is a process of obtaining an estimated company's future financial position. It involves the core planning component of financial management within the organization. The main goal of cash flow forecasting is to ensure that the business has a sustainable cash flow to meet its obligations and avoid financial issues in the long run. Interest and debt reduction, short term liquidity planning and long term planning are some of the reasons why companies should set up a cash flow forecasting process. In this episode, we have Louise Delaney, the founder of Cash Flows For you to share some tips about cash flow forecasting and effective financial management. 

How to Measure Online Advertising Campaign Results

How to Measure Online Advertising Campaign ResultsMeasurement is the primary key to optimizing a business' process, and marketing campaigns are no exception. The sooner you establish the key performance indicators for your marketing campaigns, the earlier you can see what works for you and what doesn't. Today, we're talking about measuring your campaign results, and you might be thinking like, "What does that even mean? What's a campaign?" Well, in its core form a campaign is anything as simple as just a link, a URL to a webpage that you might send to a few people, and you want to see how many people have clicked on that. So measuring your campaign results could be just putting a link in a description for a Facebook post, and when people click on it.

Why Is Global Communication Important?

Global CommunicationToronto is one of the most multicultural cities in the world. English is the main language, but there are over 160 other languages that are spoken by various communities. There are also 200 different ethnic origins among many inhabitants. For me, there's something really special about that kind of diversity because people from different backgrounds bring different ideas. It's no coincidence that there was a huge boom in technology in the 20th century. Ultimately, the spread of the telephone and then the Internet allowed us to share the information instantaneously across the globe.

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