Risk Versus Reward
If you can't measure it, is it worth doing at all? It's a great question. The way I sort of look at it is there are a lot of different people and everyone's tolerance towards risk is different. You have these different people that come up to you and try to express the way they're going to be doing their businesses better. They don't have to go to university and get an education. They might not have any experience or anyone to really coach them through, but they are going to risk it all. They're going to do it because there are 70 other people out there that did it, that didn't go through university. So because they didn't do it, I don't have to do it, and that's a risk that they're taking.
