The Secret to Keeping Loyal Customers
Look at this geyser. Sorry, I mean this one. That's Old Faithful, It's one of the most famous sites at Yellowstone national park and do you know why it's called Old Faithful? It's because it's reliable. Other geological events are hard to predict, but this geyser has been erupting every 44 to 125 minutes. It's not an exact timetable, but still, you know you're going to get to see it when you come to the park because it's reliable. In business, these two ideas have often gone hand in hand. Reliability and faithfulness.