Toronto is one of the most multicultural cities in the world. English is the main language, but there are over 160 other languages that are spoken by various communities. There are also 200 different ethnic origins among many inhabitants. For me, there's something really special about that kind of diversity because people from different backgrounds bring different ideas. It's no coincidence that there was a huge boom in technology in the 20th century. Ultimately, the spread of the telephone and then the Internet allowed us to share the information instantaneously across the globe.
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Are you having trouble marketing your products? The biggest challenge to face when you are a marketer is how to reach your target audience effectively. The main goal of marketing is to deliver the right message to the right people. Otherwise, you will end up wasting your time and money. Remember that it is when you reach your target audience effectively that you can drive more product sales conversions. There are many ways to do this, such as creating useful and relevant content, leveraging influencers through social media, and using targeted advertising. In this episode, our special guest, Cliff Coelho, a video marketing wizard from StoryDriven Video, shares tips on how to engage with your targeted audience effectively.
One of the challenging parts of being a business owner is taking a substantial amount of time to make the best decisions for your company. It doesn't always mean that you just flip a coin whenever you need to choose. Weighing the pros and cons is the most effective way to move forward. Being patient while using the right tools and implementing a systematic process are some of the contributors to sustaining a start-up business. Many of us make the mistake of thinking that it has to be perfect by the launch date not knowing that constant running of tests, trial and error, and failures are included in the package. So preparation and consistency will help you armour your business on its way to success. In this episode, Crista Grasso, the creator of both the Lean Out Method and the 90-Day Lean Out Planner, shares tips for leaning out to level up.