How to Market Your Business Online and Make People Respond
What is marketing? Who even knows? All we know is that it's something you need in business and has something to do with making money. Probably. Marketing is all about relaying your message to your customer in a way that's fun and easy for them to understand without it getting into all googly gook and everything else.
So, we all make mistakes. What we're going to be talking about today is maybe something a bit more important than just dialling the wrong number, and that is hiring the wrong person. If you've experienced the effects of a poor hire, you know what I'm talking about. It's a terrible feeling. You grab them on, you already go through all the interviewing process, you've gone through Seek, you've got 200 resumes that you've looked through. You're resumed out. You could write a book on reading resumes, and no one would read it because it's boring! But you've got there. You've gone through the process of hiring and interviewing, and you've got the person in front of you, or hired remotely, depending on how your business is set up. And you've decided that they are the best person. Then they just don't seem to work the way they interviewed. They're obviously really good at selling themselves, but shithouse at performing and bringing things to the table.
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