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Risk vs. Reward in Your Business

Risk vs Reward in Business

Risk Versus Reward

If you can't measure it, is it worth doing at all? It's a great question. The way I sort of look at it is there are a lot of different people and everyone's tolerance towards risk is different. You have these different people that come up to you and try to express the way they're going to be doing their businesses better. They don't have to go to university and get an education. They might not have any experience or anyone to really coach them through, but they are going to risk it all. They're going to do it because there are 70 other people out there that did it, that didn't go through university. So because they didn't do it, I don't have to do it, and that's a risk that they're taking.

How Can Apples and Oranges be the Same Price

How Can Apples and Oranges be the Same Price

How Can Apples and Oranges be the Same Price

You can't compare apples with oranges and that's what it comes down to. We've been told this time and time again, don't compare apples with oranges. But the problem is people know what an apple looks like and people know what an orange looks like, but people don't know when they've bought a lemon. Pretty clever what I did there, I thought. Anyway, so what are we going to be talking about is removing and unveiling what's behind the curtains. This comes down to any service that isn't really tangible and you are led to believe that the person that you've got doing the service is doing a good job. Now, this can be bookkeepers, accountants, solicitors, lawyers, anything like that. IT people, marketers, SEO people, SCM people, ad-words people, all these people. Unless you're in the industry and you can double-check and cross-check what they're doing, you don't really know if the voodoo that they do is any good.

Tips to Stop Customers From Cancelling

Tips to Stop Customers Cancelling

Tips to Stop Customers Cancelling

As time goes on, different trends appear to emerge. One of the things that we've been seeing is people cancelling a lot. I've got someone here that I'm going to be talking to from Perfectly Beautiful. Her name's Sarah and I'm going to be talking about if she has any customers and if she's frustrated with them cancelling on her. So Sarah, have you ever had anyone cancel on you?

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