If buying an existing business doesn't sound appealing or starting from scratch sounds a bit intimidating, then franchising might be the right choice for you. Franchising is when a franchisee (business buyer) will pay the initial fee to a franchisor (franchise seller). In return, the franchisee will gain the use of a trademark and of course the ongoing support from the franchisor. It has to have the appropriate use of the franchisor's system on how to do the business esp when selling its product and services. There are pros and cons in franchising. Its strength is the ability to bring independent retailers together by using a single trademark of business. Franchising brings benefits such as brand awareness, effective advertising and uniformity. In this episode, we have Lance Graulich, CEO of ION Franchising, and he will discuss the know-about of business franchising.
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Cash Flow Forecasting With Louise Delaney
What is cash flow forecasting and why it is relevant? Cashflow forecasting is a process of obtaining an estimated company's future financial position. It involves the core planning component of financial management within the organization. The main goal of cash flow forecasting is to ensure that the business has a sustainable cash flow to meet its obligations and avoid financial issues in the long run. Interest and debt reduction, short term liquidity planning and long term planning are some of the reasons why companies should set up a cash flow forecasting process. In this episode, we have Louise Delaney, the founder of Cash Flows For you to share some tips about cash flow forecasting and effective financial management.
How to Measure Online Advertising Campaign Results
Measurement is the primary key to optimizing a business' process, and marketing campaigns are no exception. The sooner you establish the key performance indicators for your marketing campaigns, the earlier you can see what works for you and what doesn't. Today, we're talking about measuring your campaign results, and you might be thinking like, "What does that even mean? What's a campaign?" Well, in its core form a campaign is anything as simple as just a link, a URL to a webpage that you might send to a few people, and you want to see how many people have clicked on that. So measuring your campaign results could be just putting a link in a description for a Facebook post, and when people click on it.
