Are You Focusing on the Wrong Numbers in Your Business?
In business, numbers are important. But all numbers are not equally important. Quantitative data has a way of becoming confusing, chaotic and irrelevant if the right parameters are not set. This does not mean you need to stop looking at them. What you need is caution. Be cautious that the numbers you are concentrating upon really matter. One of the basic truths about why most businesses fail in the first year itself is that they are not looking at the right set of numbers, the numbers that really make a difference.