Recommended Book: How to Win Friends and Influence People by Dale Karnegie
Josh: What would you say is one of the most influential books that you've read?
Luke: It will be Dale Karnegie's How to Win Friends and Influence People. My father actually gave me this all broken book, and I read that when I was a kid. That's how I influence and train my sales team when I was 23, and I still carry it through today.
Josh: Sometimes the classics never die. A lot of the time, the new books are just flipped from the old stuff.
What is Business Freedom to you?
Josh: What is business freedom for you?
Luke: For me, it's not Ferraris, helicopters and oversized mansions. Those are nice if your business allows you to buy them. There's so much anxiety and unnecessary stress because of all of this rubbish on social media and clowns with their trophies. You may think that as a business owner, you're a disaster if you don't have those. If you can build a business that pays your bills and you're building a valuable asset that you can cash out in four or five years, but you're not burning time and you get to spend time with your friends or your family and cherish memories, that is success in business for me. It's about the quality of life, not the amount of money you make.
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Josh: I completely agree. The world that we live in is incredibly materialistic. I'm a big fan of the FIRE (financial independence, retire early) movement and building your life around that. When you do that, you'll find that there are not that many things you need a change in your life to get to that freedom.
I'm one of five kids that mom and dad had. My dad wasn't as free in life as I would have liked him to have been, and that has become one of the things that I've made sure: my business supports the ability for me to spend time with my family, not my income supports my family. It's about creating those quality memories.
Luke: My father was a very hard worker. He is not an entrepreneur. I've got nothing against hard workers, but you should be working smart that you actually get an outcome and you don't get to 65 killing yourself by working hard thinking that's ultimately going to save your soul.
Josh: If you have enjoyed this, jump across to iTunes and leave us some love. Stay good and stay healthy.
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