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The Most Effective Way to Draw People to Your Business

Bubble O' Bill, William Frederick Cody, Buffalo Bill, Wild West, Old West, hook people in The Most Effective Way to Draw People to Your Business

  
Now Bubble O' Bill, Buffalo Bill, you know the ice cream guy, had an early life fighting in the Civil War and against the Indian population. He grew famous for his endeavours, but he was remembered now because he began a stage show called Buffalo Bill's Wild West. They toured the US, Britain and Europe and helped set the tone for how the Wild West has been portrayed in movies ever since, but the real Old West was a lot less exciting.

Howdy, everyone! This is Cody, Wyoming, the home of a legend—Bubble O' Bill the ice cream guy. I'm just kidding! His name was actually William Frederick Cody. He wasn't born here, but he helped create the town. Queen Victoria of England even bought him a bar over there and a hotel.

Now Bubble O' Bill, Buffalo Bill, you know the ice cream guy, had an early life fighting in the Civil War and against the Indian population. He grew famous for his endeavours, but he was remembered now because he began a stage show called Buffalo Bill's Wild West. They toured the US, Britain and Europe and helped set the tone for how the Wild West has been portrayed in movies ever since, but the real Old West was a lot less exciting.

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Bubble O' Bill, William Frederick Cody, Buffalo Bill, Wild West, Old West, hook people in The Most Effective Way to Draw People to Your Business

The real Old West had hardly any gunfights and it was mostly just farming and trying to keep your family alive, but that's not such a great story.

A lot of the time, we tend to think of marketing as a modern idea, but it's been around for years, it's been around for centuries. Buffalo Bill knew exactly what he wanted to see and hear.

So, how do you make sure you get your story right? You need to be honest, you also need to have a draw to hook people in. Your hook should be something that interests and excites them, and that's then when the real conversation can start.

I'm kind of keen to get myself on one of those Bubble O' Bill ice creams, so I'm going to head over and see what I can get.

Bubble O' Bill, William Frederick Cody, Buffalo Bill, Wild West, Old West, hook people in The Most Effective Way to Draw People to Your Business
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