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Ugly Apples Selling Cheap

Ugly Apples Selling Cheap

Is Price Your Identifier?

Last week, we covered off on apples and oranges and how they can't be the same price.

If you've made it clear that you've got a B-grade product and you're charging an A-grade price, that's not very fair. If you have a product that sells for $10 and you're charging $6, but there's no service and support, that's not very fair. That's when it becomes quite hard for people who are trying to compare apples and oranges.

How is that going to work? Obviously, you can't compare apples with oranges, but this comes down to another big problem, and that's having your price as your identifier. 

Risk vs. Reward in Your Business

Risk vs Reward in Business

Risk Versus Reward

If you can't measure it, is it worth doing at all? It's a great question. The way I sort of look at it is there are a lot of different people and everyone's tolerance towards risk is different. You have these different people that come up to you and try to express the way they're going to be doing their businesses better. They don't have to go to university and get an education. They might not have any experience or anyone to really coach them through, but they are going to risk it all. They're going to do it because there are 70 other people out there that did it, that didn't go through university. So because they didn't do it, I don't have to do it, and that's a risk that they're taking.

Tips to Stop Customers From Cancelling

Tips to Stop Customers Cancelling

Tips to Stop Customers Cancelling

As time goes on, different trends appear to emerge. One of the things that we've been seeing is people cancelling a lot. I've got someone here that I'm going to be talking to from Perfectly Beautiful. Her name's Sarah and I'm going to be talking about if she has any customers and if she's frustrated with them cancelling on her. So Sarah, have you ever had anyone cancel on you?

About Dorks Delivered


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