Migrating your domain name is one of the newest ways for Australian businesses to try and stand out in the world of online marketing. Since March 24, 2022, it has been possible to register one directly under .au, which could help target a specific geographical market, comply with local laws and regulations, or improve their search engine rankings in Australia. Let’s take a look at everything you need to know about .au Domain changes.
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What Are Top-Level Domains?
Top-level domains are managed by the Internet Assigned Numbers Authority (IANA), which is run by the Internet Corporation for Assigned Names and Numbers (ICANN). The most common top-level domains are .com, .net, and .org, and each of them had a unique purpose: .com was for commercial purposes, .net was for internal purposes, and .org was for organisations.
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Who Can Buy a .au Domain?
Generally, to be eligible for .au, you need to be an Australian-registered company, business, or organisation or have an Australian trademark registered in your name. You may also be eligible if you can demonstrate a close and substantial connection to Australia.
If you meet the eligibility criteria, you can register through an accredited registrar. You can search for available domain names and check the eligibility requirements on the auDA website or consult a registrar for more information. It’s important to note that .au domain names are typically registered for a minimum period of two years, and you will need to renew your registration to maintain your domain name.
Why Change Your Domain Name?
There are several reasons why businesses and organisations may choose to change to a .au domain name, including:
Targeting the Australian market: A .au domain name can help businesses target customers in Australia and establish a local presence in the country. This is particularly important for businesses that primarily operate in Australia or have a physical presence in the country. Improving search engine rankings: Search engines may prioritise country-specific names in their search results. By having a .au domain name, your website may be more visible to Australian users searching for related products or services. Branding and identity: A .au domain name can help establish a strong brand and identity in the Australian market, which can be essential for businesses looking to build a loyal customer base.
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Why Shouldn’t You Change Your Domain Name?
While there are many benefits to changing to a .au domain name, there are also some potential drawbacks and considerations you should keep in mind before making the switch. These include:
- SEO risks: Changing your domain name can have a significant impact on your search engine rankings, especially if you have an established online presence with backlinks and high-ranking pages. If not managed correctly, a domain name change can result in a loss of traffic, visibility, and revenue.
- Brand recognition: Changing your domain name can be confusing for your customers, especially if you have an established brand identity with your current domain name. It may take time and effort to build brand recognition and trust with a new domain name.
- Cost: There may be costs associated with changing to a .au domain name, such as purchasing the new name, updating marketing materials, and redirecting traffic from the old domain name to the new one. These costs can add up quickly, especially for larger businesses and organisations.
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The Final Word
For most Australian businesses, changing to a .au domain name will be a great move, however, you must consult experts before you decide to do so. At Dorks Delivered, we’re available to help with any domain questions you have, whether they are big or small. Contact us today and let’s help improve your business. For most Australian businesses, changing to a .au domain name will be a great move, however, you must consult experts before you decide to do so. At Dorks Delivered, we’re available to help with any domain questions you have, whether they are big or small. Contact us today and let’s help improve your business.