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.au Domain Release: Should You Drop .com?

.au Domain Release: Should You Drop .com?

Migrating your domains is one of the newest ways for Australian businesses to try and stand out in the world of online marketing. Since March 24, 2022, it has been possible to register domains directly under .au, which could help target a specific geographical market, comply with local laws and regulations, or improve search engine rankings in Australia. Let’s take a look at everything you need to know about .au Domain changes.

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What Are Top-Level Domains?

Top-level domains are managed by the Internet Assigned Numbers Authority (IANA), which is run by the Internet Corporation for Assigned Names and Numbers (ICANN). The most common top-level domains are .com, .net, and .org, and each of them had a unique purpose: .com was for commercial purposes, .net was for internal purposes, and .org was for organisations.

In Australia, the .au domain has become increasingly popular, providing businesses with a local digital presence. Many companies now choose to register .au domains to better connect with Australian audiences.

 

Take advantage of your reserved opportunity in Australia namespace. Get help from a dork!

 

Who Can Buy a .au Domain?

Generally, to be eligible for a .au domain, you need to be an Australian-registered company, business, or organisation, or have an Australian trademark registered in your name. You may also be eligible if you can demonstrate a close and substantial connection to Australia.

If you meet the eligibility criteria, you can register a .au domain through an accredited registrar. You can search for available .au domain names and check the eligibility requirements on the auDA website or consult a registrar for more information.

It’s important to note that .au domain names are typically registered for a minimum period of two years, and you will need to renew your .au registration to maintain your domain name.

Why Change Your Domain Name?

There are several reasons why businesses and organisations may choose to change to a .au domain name, including:

Targeting the Australian market: A .au domain name can help businesses target customers in Australia and establish a local presence in the country. This is particularly important for businesses that primarily operate in Australia or have a physical presence in the country.

Improving search engine rankings: Search engines may prioritise country-specific names in their search results. By having a local domain name, your website may be more visible to Australian users searching for related products or services.

Branding and identity: A local domain name can help establish a strong brand and identity in the Australian market, which can be essential for businesses looking to build a loyal customer base.

 

If you want to know how to reserve a .au domain, leave your information and one of our dorks will be in touch.

 

Why Shouldn’t You Change Your Domain Name? 

While there are many benefits to changing to a .au domain name, there are also some potential drawbacks and considerations you should keep in mind before making the switch. These include:

  • SEO risks: Changing your domain name can have a significant impact on your search engine rankings, especially if you have an established online presence with backlinks and high-ranking pages. If not managed correctly, switching to a .au domain name can result in a loss of traffic, visibility, and revenue.
  • Brand recognition: Changing your domain name can be confusing for your customers, especially if you have an established brand identity with your current domain name. It may take time and effort to build brand recognition and trust with a new domain name.
  • Cost: There may be costs associated with changing to a .au domain name, such as purchasing the new name, updating marketing materials, and redirecting traffic from the old domain name to the new one. These .au domain-related costs can add up quickly, especially for larger businesses and organisations.

Are you wondering how much is a .au domain? Contact a dork to get a quote.

 

The Final Word

For most Australian businesses, changing to a .au domain name will be a great move. However, you must consult experts before deciding to do so. At Dorks Delivered, we’re available to help with any .au domain questions you have, whether they are big or small. Contact us today and let us help improve your business.

Switching to a .au domain name can give your business a stronger local presence and improve visibility. For most Australian businesses, making the shift to .au is a smart decision, but it’s important to get the right advice before making the transition. At Dorks Delivered, we’re ready to assist with all your .au domain needs.


 

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Kennard
02:22 28 Nov 24
I am very Satisfied with the services provided by Dorks; the teams are highly responsive and supportive.
Eleanor Swanepoel
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The Dorks got me into my system after it was locked out and the device destined for landfill. Having worked with the Dorks team for 4 years, I have always found them responsive, helpful and diligent. Thoroughly recommend!
Trent Marshall
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Josh and the entire Dorks team could not be any more professional, helpful, friendly and knowledgeable if they tried. Time and time again they were patient and went above and beyond to resolve numerous complicated IT issues for myself and my team, at all hours of the day and night. I recommend them to all size and scale of businesses, as no problem is too large for the Dorks! Thanks again Josh and I wish you and the team every success in work and in life.
Meg Dennis
21:27 08 Nov 24
There are very few organisations that have a service culture of going above and beyond. Josh Lewis, Dorks founder did that this week with myself and several peers, helping us through a difficult IT situation. Dorks Managed IT Services are relationship grounded, solution oriented and outcomes based. They are outstanding in their sector.
Meenakshi Vivek
06:46 08 Nov 24
I had the pleasure of speaking with Joshua from Dorks on an IT issue outside of their scope, and I couldn't be more impressed. He went above and beyond to not only resolve my problem quickly on late Friday afternoon but also was very friendly and supportive. His dedication to ensuring everything was working perfectly, truly stood out. Highly recommend Joshua Lewis @Dorks for anyone needing reliable and expert IT assistance!Thank you so much Josh!
Mark Mathews
02:16 15 Aug 24
I've been a client of Dorks Delivered for many years and for good reason! They are so easy to deal with, value for money, host and manage my website, provide office software at discounted rates, easily fix website issues etc. A seamless and easy IT company to deal and communicate with that I highly recommend for all your IT needs.
john aguiflor
03:59 05 Dec 23
Definitely a dream work place!
The Irrigation Shop
02:52 28 Nov 23
These Dorks are fantastic. Always ready to solve any problem we have. Cyber-security, hardware, even tips on marketing. Josh is always approachable and friendly, and the team are top-notch!
Rob Swanson
21:25 27 Nov 23
Dorks has helped get our company IT needs on track and streamlined. They are easily contactable when problems occur and are quick to get you back up and running!
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16:55 27 Nov 23
Always extremely helpful!
Mark Ong
02:00 27 Nov 23
The best organisation I've work with so far. All staff are hands-on and they will understand your business in order to support you the best way possible. They are the partners you need for any kind of tech solutions. I love that they are open to two-way feedback and will let you know if something is realistic or not and what is the best solution to move forward given the circumstances. It is no surprise that they come highly recommended for me.
Ben Rayner
01:28 27 Nov 23
Very happy to recommend Dorks Delivered with Teck support etc, we worked together for over 10 years and have all issues resolved promptly.Thanks Team Dorks
Tim Nelson
01:04 20 Nov 23
A refreshing company to manage my IT requirements. Over and above service, and always coming to me with new ideas and concepts
Louise Bedford
03:10 28 Aug 23
Joshua Lewis is a super star. Generous of spirit, skilled as an interviewer, and gifted with the ability to see exactly what people need - I'm sure you'll enjoy dealing with Dorks Delivered.
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Absolute guns in the industry. Trustworthy reliable and brutally honest.
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Working with the team at Dorks is always a pleasure!
Bryan Nillos
00:21 03 Aug 23
Great place and great people to work with. The best MSP, value for money!
Kubrador
04:28 02 Aug 23
I strongly endorse Dorks Delivered for their outstanding Managed IT Services! With a proactive and reliable team, they provide round-the-clock support and top-notch cybersecurity, making them an invaluable partner for achieving business success.
Mark Pope
05:26 06 Jul 23
Definitely talk to Josh Lewis and the Dorks about your managed IT needs. Apart from being smart and having a great team, I have found him to be genuinely concerned about his clients, coming up with the best advice that suits their needs.
Cameron Quin
03:52 05 Jul 23
Honestly, our business wouldn't survive without them. Josh and his team just know everything and I have peace of mind when it comes to the uptime. Of my business. And they give awesome little freebies!!
Adrian Peterson
23:49 25 Apr 23
We recently transferred our I.T. needs to Dorks Delivered and they have been fantastic. The response times, ease of accessibility to them and their understanding of our needs have been brilliant. It's been a complete 180 degree shift from our previous vendor Mercury I.T. We are so pleased with the change and would happily recommend Dorks Delivered to other businesses.
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