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Keeping Your Business Sane With Brad Bulow

Think beyond and use your imagination

If you are running a business or thinking about starting a new one, there are things you need to consider to reach your goals. Becoming successful in any kind of industry and leaving an impact on the world is not easy. This will require an extreme amount of hard work and focus. You need to have a plan and be flexible to succeed in anything that you are passionate about. You’ve got to use your imagination, be creative and embrace the complexity of every situation. Many people start their businesses and think that when they turn on their computers and open their doors, they can begin making money not knowing that making money is much more difficult than they thought. In this episode, which is very timely, Brad Bulow shares his ideas on how to keep your business sane. 

Josh: G’day everyone out there in podcast land. I’ve got Brad Bulow here and he’s an account advisor from Sammut Bulow and he’s here to talk to us about some of the cool things that you can be doing with your books to make sure that you’re keeping your mind sane. The last thing I’m going be doing is going insane in the membrane. There are lots of ways to do that with all these different things that are punching out with the government with job keep, the job seeker, all these other different things that are going on it can be lost in translation, absolutely without having someone there to translate it for you.

So Brad, tell me what have you found to be the biggest nightmare when it comes to this COVID crisis?

Brad: Josh, what I have found, and thanks for that introduction and trying to make a camping thing sexy might. What I have found with the COVID-19 crisis, Josh is that clients live in Today, they’re not living for the future. They’re lacking some planes. They’re lacking some clarity. They don’t have that board chair. So there is panic. It is a tough time for business, but those that are resilient and those that have the foresight and can move and be agile will survive and will thrive. But I think it’s the also the way the government has been, it’s been great the government have released some stimulus packages that are there, an asset to help businesses, but I think it’s just the understanding of these packages, what’s the eligibility criteria. Am I in, am I out, will be eligible in a few months time, I think that’s what’s created the most, the biggest uncertainty and for our clients, it’s just, I suppose, leaning on someone to trust and hopefully, at some of the other that’s been our function, we have developed a package and a probably to help clients through the job keeping process. and I suppose it’s for a client, it’s for a small fee. It’s a massive value add that they can receive. So I think it’s just all the information, all the propaganda, all the noise, all the noise is really just creating a massive disruption for businesses. But the stimulus is there, it’s there for short term bridging gap. It’s something that we can’t rely on upon forever. And I think the good businesses will still thrive and come and still be around post COVID. Those that probably were precarious pre-COVID-19 one, maybe see it through, which is sad, but which is reality.

Brad: It’s about three weeks of saving Josh, and that’s the average Australian I suppose if you’re a wage employee or whether you do run your business, it is quite scary. And I think, you know, there’s a lot of … I think the first industry to really be hit with, so the hospitality, accommodation, restaurant type businesses and who do employ the tourists, a lot of casual workers, I think within days there were a lot of screams in that sector of people that would not be able to pay rent, would not be able to feed their kids. That is scary. But I think that comes down to sort of the financial literacy education that we probably need to be diving more into at schools and even at the adult level as well. But it is quite scary and businesses don’t have the ability to sort of see it through if the client doesn’t pay the bill, or something bad happens.

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Josh: We don’t know, you don’t know. What you said there about learning things at school. Oh, my God, if I’d learnt half of what I learned at school, but swap that out for half of what I’ve learned after school, I would have been in a significantly better spot. People aren’t taught anything about money, economics, how things work, the fractional reserve, how and why banks exist, how and why the debt exists, how and how things work, what inflation is, no one knows anything. All I know is that thing over there is nice and shiny. It’s got an iPhone with a new number, the other end of it, so let’s grab that. Even the other one’s kind of maybe nearly working, let’s just grab that

Brad: Definitely Josh, I can’t recall too much of those triggered normal trail calculus sessions I had in grade 12. And I don’t think I deal well in all of them but yeah, right. It’s about a textbook and they don’t tell you so much, a little bit loaded the stuff you get to sort of went on the run. And I think the fundamentals of accounting, and debits and credits, I think it is lost than children and even young adults in business today, you know, the foundations of what makes a good business, what makes a bad business and not living just today, but living for tomorrow as well it’s important. My brother has a business Think beyond and use your imaginationcalled umbilical Tronic college, which is an RTO, which offers program cert twos and threes for in schools in business. And he’s got he has his programs running in about 100 schools in Queensland. And I think a lot of those more of those type of courses, a lot of those sort of practical skills. And I think even going back to the Masters I think is the people doing masters, I think which was notoriously known as the veggie mess as opposed to being messy, they probably learned more. So we’re dealing in basic maths and dealing currency and money and stuff. Those are people that have the common sense and are probably doing okay. But yeah, understanding in numbers is really important because I can tell a story about your finances and about you how you’re tracking.

Josh: I was one of those suckers that did the math to be messy. So I can tell you all about it as the same parabolic equation matrices and, and shit that no one cares about.

Brad: Exactly, not not a few bad. Yeah, bad results in those days as well.

Josh: We deal with businesses from all walks of life, and we deal with some really, really smart, poor people, and some really, really stupid rich people. And now I’ve said that I can’t say anything about what they do. But know that it comes down to your drive and action to whatever the carrot is at the end. I didn’t do well at school either, I get Op 19 so anyone that’s listening outside of Australia, that’s 19 out of 25, one being the best. Not great. A couple of years later though, I did one of those after education material entry point, uni exam things I came up with OP two. It’s a good improvement. huge improvement. Right? So, that’s, that’s great, but you can’t always like hold on to those numbers for any of our younger listeners and shit, okay, I didn’t do what I wanted to do and now where I’m at. But what I’ve learned being in businesses, you need to know where you’re if you’re a high risk or a low-risk investor and how you sit with your finances. Make sure you’re very very in love with your cash flow is really important. Make sure you understand your numbers, your forecasts, how long do you have until the day when you’re selling something of your own or something like that just to keep your business alive? If your business isn’t … you’re not meant to be feeding your business is meant to be feeding you, and I think it’s going to be a big wake up call to the COVID thing with heaps people that are going to be going shit okay we had a great business and now it just turns to shit either because the industry’s changed because commercial real estate stropping or will be significantly older remote workers. I think it’s going to be a lot of people waking up to the situation

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Brad: Yeah, I think you’re spot on there, Josh. To me, I think it with businesses and it’s often not what this is as far as often an opposite bad business, it causes the people running them and I have you know, we will have clients that might be in maybe lower sort of socio-economic jobs right now they might be gardeners or have a lawn mowing business where their earning capacity is probably a lot lower than someone who might be a medical specialist or someone who sells properties on the coast. It comes down I think a lot of the times is personal budgeting as well. You know, I could see and working out what is success and what is wealth to the individual. Is it more time with a family? Is it more money in their pocket, is it more time to exercise? Is it you know, having a fleet having a bit of bulge in the stomach. But it comes in how you define success obviously some of the happiest people aren’t the wealthiest people but they feel fulfilled because the kids are they’ve sending the kids to school the kids are doing well sportingly they’re living happy lives and I do see some of the more some of the sometimes more miserable people or those that are earning great money but not in careers that they like. Yeah, so I think it really comes down to fundamentally gone back to those pieces that fall is known your limits. Know your earning capacity.

If you want to if you need to earn 200 grand a year, don’t buy a franchise that cleans windows or scrubs carpet, don’t buy into the drinks it’s not going to work out for you. But also going back to your point to Josh it’s about not throwing all your eggs in one basket as well. It’s about diversifying If you’re in business have a backup plan, if something goes wrong with your core function. Similarly, our business we do have similar accounting and taxation is like bread and butter, but there will be there is the threat of offshoring. There is the automation, there is sort of the risk of AML Compliance fees reducing but it’s about having a backup plan. For us that was Yeah, we can help clients more holistically and other consultancy services. We have an HR company, we have a good planning business. It’s about if something goes wrong with something I’ve got a backup plan and the same thing comes to those people invest. If you’ve got a million dollars to invest, don’t throw it all into stocks. Yeah, yeah. When maybe you bought a property, maybe you diversify your share before it crosses 2025 blue-chip stocks. Don’t put your house that you’ve worked your whole life to own outright, don’t put it on the line to buy that restaurant. Because it feels like a good idea.

Josh: Don’t do anything on feelings.

Brad: Exactly. And also the gut tells you can’t tell you whether something is right or wrong. But yeah, seek advice and know who to trust about these things. But don’t Yeah, I think it just comes down to one know your limitations from a skills and qualifications perspective. And from a financial perspective and to disdain for on the line for one little idea that you think might work out. I agree with you Josh as you said earlier you worked hard when you’re young you built some discipline, you’ve bought a few properties at a young age which gave you a good base to grow and take opportunities and risk when they come. I think that’s the same in life today. Don’t leave it all to luck. Don’t stop focusing on your wealth when your days are numbered when you can’t work as hard or as agile as you once did. I think it’s all about planning and it’s all about having a backup plan and that’s the biggest thing about this COVID-19, which I think it’s rising today. Have a backup plan that had that war chest had that ability to change direction

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Josh: The time is now absolutely if you want to action something action and now like you have Ray Kroc started investing and really turned over some dollars when he was 55 that doesn’t mean waiting for your 55 and be like something awesome is going to happen. But are you familiar with Parkinson’s Law?

Brad: Not a hundred per cent but if give me a 15-second Crash Course.

Josh: So Parkinson’s Law is the amount of time and I’m probably quoting this terribly now. But the amount of time you have available will pretty much become elastic with the amount of work that you absolutely have to complete. So if you have the assignment due the day before, and you’ve been used to being been sitting on the desk for six weeks, and you go, shit, I’m going to create this in, you’re guaranteed to get it done with the time that you’ve got available. But if you started six weeks ago, it would have also taken you six weeks. So it’s just filling up your valuable time. And I think when you look at the time, what I like to the way I look at money, and my time is I look at whatever the action is about to take, is it saving money? Is it creating money? Or is it saving time? And if it doesn’t tick any of Plan ahead and make it happenthose boxes, it’s not a task that I do. There’s a caveat there.

Brad: 100%. You got to look at yourself and your own well being. And that’s one of those things my bill I think the old saying is the busy people get things done It’s 100% you’re right. And then you write if you sent yourself an hour to, to do that one thing you will take it for later. But if you gotta get four things down now you’ll fit it all in. Yep. I think planning is important on one Oh, yeah, go to my desk and there are the post-it notes there is the paper frittering all over the place, doesn’t mean I’m not playing and I don’t know where things are, but it’s still not obviously a great safety bloke. But I think have you three things that you want to do on a day intake them off. Everyone loves a sense of accomplishment now that they’ve gone to work and they’ve got a few things off the desk even if only takes an hour You know, it’s done.

Josh: And I think literally taking or putting a line through it is more important than having it written on your computer Notepad or wherever else and then deleting it. Seeing that you had some progress I’ll go through books that I like a business plan from like that every two years. I’ve revisited the business plan like every business owner, yeah.

Brad: Yeah, hundred per cent is basically one page but have it

Josh: Yeah, exactly. You just have a SWOT analysis, your mission statement, it’s enough. And I looked through, I achieved all those goals. I’ve achieved all those goals and I have a look Regional goals are like far out they’ve morphed and that’s what it’s about like again talking before we jumped on onto the podcast about setting your plans and knowing that you needed sort of just hit the ground running, don’t wait until it’s perfect.

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Brad: If you sit around and wait for the perfect you’ll never it’ll never get off the ground you know and it is about me in business myself I will sign earlier Josh that you know, I know I’ve made plenty mistakes or have learned from them. I’ve made some of those mistakes a couple of times but yeah, my biggest priority is probably you know, having a great idea or having a what I think is a good plan but not having the right people steering that ship or working with you to achieve that ultimate goal and it’s about communicating to the people that matter what those got that goal is as well so they can all go on the journey with you but everything, you need to plan for anything in life, you know when you wake up tomorrow and go this I’ve got to take on a hot stock, it might go okay, but it may well not. Like most things that work out well, you got a long term perspective, a long term plan, anything that seems nice and shiny and apparently guaranteed quick win often doesn’t work out. So 100% right, Josh, it’s about planning. It’s about giving yourself time. But it’s not waiting for that perfect day, that perfect storm because the opportunity presents itself and you’ve, you know, sometimes you got to think on your feet and take it.

Josh: Anyone in business that’s getting out in business today and goes, I’m going to be a millionaire in 12 months. Just stop what you’re doing right now. And don’t quit your job. Don’t quit your job. That’s something I’ve seen so many times that comes to us. Okay, we need to get a website, online presence. I want 200 leads coming in a week

Brad: And I want to see another cryptocurrency overnight success as well, because that’s where I’ve sort of fallen low false, doing that. Yeah, it can’t be easy ways to make money. And look, some people are fortunate that there’s a lot of people that fall into that trap.

Josh: Absolutely. Oh, what I was saying about the Parkinson’s Law just circling back a little bit. You have this amount of time. So Parkinson’s Law is more about time, but I think it applies just the same to money. I think that people that have more money that comes in somehow find a way to spend more money. And people that are living on a lower income somehow managed to still get by and sometimes have nicer things than that’s a higher income. So if you have someone down the coast property developer that’s bringing in $200,000, $400,000 a year for themselves, and then they’ve got this car and it seems like they seem to somehow have nearly the same parity in expenses. And then if something goes wrong with them, they fall hard as opposed to someone who’s like owning, I don’t know, 50,000?

Brad: Yeah, I think early 60,000 is the average median.

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Josh: Yeah. So early, the early 60s to the early 60s. Seems like those people are still getting along. Still going fine enough. You know, I’m saying from no evidence, no citations perspective, just he said the pub talk but you see people’s books and you see what people do. Would you say that that kind of correlates

Brad: I think it 100% does, Josh. Now when it comes down to people’s personalities and their profiles, how they are raising children, but I think the younger populace of today are a lot more into the consumable spin. They want that first house to be the house that their parents have worked their whole life to retire in. I think people visit and we do have constant you know that modern collectively a couple modern $300,000 $400,000 a year and have no savings have no have nothing to really show for their hard work and their toil because they are living in the moment. I think a lot of it comes down to discipline. Maybe it might need yet man you gotta have multiple bank accounts or different investments where a percentage of pay falls into each week.

Right investment countsBrad: But you’re right earlier Josh said you gotta hold don’t leave things to light when it comes to investing. The whole power of compounding, you have does work out that direction. $10 in you know, $10 invested today reinvested over, you know, over the next you know, 30, 40 years. I’m not smart enough to work it well that will be but more than $10 it will. It’s about discipline. It’s about making that little bit of sacrifice, and I think people can quite easily do that. Whether they sell a shock, forcing into superannuation, any discipline is better than a discipline, even if, yeah, worst-case scenario, we’re putting that X amount of dollars into that term deposit. Wanna do 1.6% right now. And yeah, which might only sort of match inflation. So I’m not saying that’s an investment strategy worth adopting, but it’s better than doing nothing. And in time, that might mean it might turn into a managed fund, it might turn into a deposit or a property, it might turn into a chair portfolio might turn into an investment in the business. It’s about discipline, and if you get it right, yeah, I mean, if you can, that in any set 10% you save can become 15%, can become 20% that you actually recycling and putting into investments your return will be a lot much better. Yeah. When you get to that age, and if you sort of leaving in the last five years to make things work

Josh: A couple of things actually on that, what do you think about the government’s super pullout scheme?

Brad: I’m obviously not a fan. I think you’re just stealing for yourself, I think it should be a last resort, superannuation is there for retirement I think they had made some of the conditions to loosen easily for people and tempting for people to take. But the flip side of that from a socially conscious perspective understand there are people out there who can’t feed their children or really don’t know where the next dollar is coming from. Well, I get that from a hardship provision it’s better than taking that money than the nasty fallout which could happen on that side. I’m not a fan. I would much rather see our clients in particular use another sort of stimulus measures that are out there whether it be job sake, a job keeper. The cash flow boost is a lot. There’s a lot of stuff out there, which hasn’t hit every button but I’m hoping most people have had some sort of financial support, but I am, I think the superannuation one was a necessity, but I’m not obviously a fan of that because that’s somebody that you’ve worked for, and you’re going to be paying and you are technically paying for

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Josh: That’s completely fair enough. I agree completely unless you absolutely have to. It’s better just to sort of keep doing a thing.

Brad: And I don’t think it’s also just to its education around super, I think not many people look at their superannuation funds as a real investment until they do get closer to that retirement age as well. And I, you know, obviously, I do have a wealth planning business, I will not declare conflict here, but I think it’s about acknowledging supers for a lot of people. superannuation will be the biggest asset that they will build outside of their house and it sort of their personal successes and triumphs. So something we spoke about compounding before and the difference that you might get from a standard fund that might give you a 6% return of life. Yeah, well for the investment as opposed to maybe the average IC return which is either 9% it will make a difference in retirement as well. So I think there needs to be better education around superannuation. It’s not just something that employers putting on habits in doing and not care about, yeah, it is an actual real asset and you’re only taxed 15% on money that is invested in superannuation, contributions, early tax of 15% going in as well. It’s a good low tax environment and it’s something we shouldn’t be playing with because it is that that is your rainy day investments. And when you do retire, we don’t want to be living on a $400 a week government pension. So if it’s still around, the jury’s out on that, if you want that goal of being a self-funded bowl, yeah, treat that super as a real asset and try not to touch it

Josh: Will government give me like advantages to chucking additional coin in there you could put 1000 in a match 500 or something like that?

Brad: There is the government co-contribution it has it used to be 1000 4000 entities, it is probably phasing and in terms of the monetary benefit, and it does only apply to people who will sort of allowing middle-income salary but yeah, the government is obviously has made superannuation enticing investment vehicle due to the low tax rates and, and you.know, when in saying that I have been disappointed in a lot of us that they have sort of reduced the concessional contributions capped at $25,000, where it used to be a hell of a lot more. So it is harder to get money into super so you haven’t, once again, I sort of getting into back into that argument that yeah if you can avoid dragging money at a super please do so. I’d much rather someone borrow some money from a family member to get them through this little crisis than draw money in which they had no intention of contributing into.

Josh: This is this is a different problem. This is a money problem than a business problem. The problem that I’ve had for many, many, many years is I’ve looked at what I’ve been earning and I’ve been benchmarking what I’ve been earning against what I had been earning, or what I’ve been saving against what I had been saving, not knowing at all if I was sitting in a good position because I’m cashflow positive, or what the average speaker is doing around the place. Is it sensible for a business to be sitting cashflow positive? Sounds like a stupid question, but I’m sure many businesses out there are not. And is it sensible for a business to be borrowing money or investing your own money and is it, I guess that comes down to the risk assessment? What are you what you’re investing into?

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Brad: Josh, it comes down to borrowing, borrowing can be a powerful tool, if you’re obviously using that borrowed money to invest in the right type of asset. Also, you don’t want to have high interest-bearing debt, things like credit cards, pawnbroking lines. Withdrawals once again can work. But once again, it depends on what you’re using that withdrawal for. If you’re going to get a return on that investment, whether it be bought, you know, use net redraw to buy a property comes into that investment. Positively good, can be good, and generally, it’s good I’d rather possibly deed property than negatively geared property, even though your tax benefits might be less, you’re hopefully still going to be ahead but also comes down to what is that asset as well. You might have a positively geared property that you might be getting a 5% return on investment on and have minimal debt on that is actually ground value as well. That comes down to what is the income return? Yes. But is there a capital growth return on that investment as well? And some people might tell me the last 10 to 12 years depending on where you’re investing your money in terms of property, there probably has been a flat property market.

Maximize your resourcesBrad: I think we’re talking earlier, Josh about the first properties that we bought and I bought my first property when I was 21 in the sleepy town of Brasil, Ipswich and paid 83 grand for my parents … my wife. Now Carly and I were crazy. doing such a thing. Yeah, like spending that hundred $50 a week on the loan repayment. We were out in probably earning, I don’t know, $100 could bond but it was the best decision we ever made because what is created and the property market moved. We’ve built some equity and build a good foundation where we can sort of continuing our investment journey as well. So I think although we’re not going to get the massive jumps in property prices once again, it comes down to discipline, but it comes down to using debt for the right reasons. And the end of the day, Josh using redrawn on your timeline to keep pouring money into a business which isn’t growing, which is stagnating is going backwards. I don’t think it’s a sensible thing to do. Speak to your advisor and work out well. Is it worth putting good money after bad as well? Sometimes borrowing can be good, but it’s a case by case scenario.

Josh: So if you if you’re in a position where you had a business and it’s a no we’re talking about low margin businesses stuff if you’re turning over 100K and you see it’s good and it’s after all your expenses, maintenance and all your equipment. And I’m just using this is a nice simple example. But if you have $100,000 business and you Okay, cool, it’s sitting there positive everything’s good. You’re more than capable to go to the bank and go and grab five more lawn mowers, five more right on zero 10s hedge, yep whippersnappers, whatever you got to get, and you could then have stopped with five and then you have the debt but you got your short term debt to then grow the business obviously you do it more organically and just smash on 500% increase in your business. But if you go okay, it’s already working. It’s already good. Does that come down to like the risk per second?

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Brad: Yeah. And I’m speaking to earlier today, just before we got caught up and I’m a massive advocate for behaviour profiling. We as a business off of that too. Well, cons as well and I think it’s worked amazingly well for me as a decision and I myself personally what my behaviours and my personality profile are what things motivate me, what things stress me. I think it does come down to the individual but it also comes down to what you want and aspirations are as well. But for some people not employing staff and working to your own you know working to your own accord not having any risk in life. You can still be happy and earn hundred thousand dollars a year and you know me obviously hopefully they structured in a company or somewhere where they’re paying minimal tax on that hundred thousand dollars, Josh, but at the same time they people do want to grow they’ve got an expanding family they want to you know, get the kids into a job or a business they and their wife might not work so they need to sort of put some additional funds into the family budget, maybe on another you know, on another round or on another machine might be a smart thing to do but I think a lot of it comes down to as I said before an area where I’ve sort of you know probably have fallen in the past is putting too much faith in people. Or not telling me to put in pretty much faith or trust in people’s is picking the wrong person for the job, you know.

Brad: So there might be another area you want to invest in, there might be another sideline component you want to add to the business, but have the right person, have a person who has a complementary style to you, has the same ethics and morals as you and someone who’s not going to create just more headaches and more problems as well. So I think a lot of it comes down to having the investment. Is it the right investment for me, is it part of my values? Is it part of my overarching plan, but secondly, is that person someone of credibility and someone I can work with, and trust. Most often, I’ve seen people expand a business and the business goes south pretty quickly because we’ve got people who don’t have the same values as them and people who are, I suppose, not loyal and not sticking to the business but sticking to themselves and just, yeah, and then let that business down. So it often depends on the person depends on what their goals are. But often there’s someone in as you mentioned before someone’s earning 100 grand a year with minimal fuss and minimal complications. Feels a bit wrong to say but often they’ll probably be better off sticking to that, sticking to that plan and, and a country is full of successful self-employed people or people might only have one extra additional employee. why have the stress? Why complicate it

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Josh: I completely agree I learned many, many years ago, they’re all going have the biggest IT company in Australia. I don’t want that. I don’t want that. Cool to say to the pub, I guess.

Brad: Yeah, it feels good for a minute, but not good for your blood pressure. Probably not good for any relationship you’re in as well. But we define success differently. A number of great businesses that have grand or normal size and normal scale and almost reputation, but often they’ve had good people. And you can’t get there just on your own.

Josh: No, and even if you’ve got good people I think that you can have if you’re really great at mowing lawns, it does not mean that you’re really great at managing people. You could have a high IQ and a terrible EQ, and then you’re not going to get a mission to understand people’s problems, and that then means that you might have the best business but not the best person

Do what you love love what you doBrad: Hundred per cent Josh like said it’s often using the old trading scenario they do even a fourth-year finish they tried ploy works out there. Yeah, they’re too expensive so they got to go around and become a contractor and then they got to around GST registration, they got to start watching their own bears, you got to start keeping an accounting file. They got to start sourcing their own insurance, they need to need to work out what’s the best mobile phone deal? What software do I need to run my database? It’s all these conversations come to us and you start to think about technology. You start to think about mobile phone technicians you start to think about bookkeeping support, accountants, insurance companies, it’s messy and who do you trust? Who do you turn to? What referrals do you take on board? You can complicate your life pretty quickly and look, anyone is a massively successful and created a huge wealth has probably gone through these complications and thrive, but some people just haven’t got it and them makeup and they set up. And I think it’s important that one, know yourself and know your limitations before you sort of go on a journey that could end in tears

Josh: Think of that way you’re going to be and you’re going to enjoy that work. And if you’re not, probably don’t walk that road.

Brad: Know yourself, know your limitations, know what type what it takes for you to burn out, and we will have our limits and we’re all wired differently, doesn’t mean you’re a failure it just means that you’re better at other things than the person next to you.

Josh: Albert Einstein said if you measure the success of a fish’s ability to climb a tree, you’ll think fish is stupid forever. It’s been great talking with you. And yeah, it’s been great having on the show, and if anyone is interested in talking to Brad, we’ll Chuck a link in here to his website so that you can see a bit more information, maybe get your books, and maybe make sure that you’re doing the video that you should be doing. And the last question I’ve got for you is if they had to read something to put them in business stance after they’ve just had this whiplash from COVID, what would you say they should be reading? Doesn’t have to be an exact book, but what should they, what resources should they be utilising?

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Brad: There’s a lot of resources out there, Josh, and I’m not going to stick into one book in particular. But for me, it’s about anything that makes you unique or different. And I know as an accountant, I’m not going to go and read textbooks on accounting or tax but I’m going to read other books that might help me in other areas that I think might be beneficial clients and give me a competitive edge. So might be around things like leadership, how to influence people, different types of selling strategies. So I’m not a massive reader, or do you like yeah, my little quote, so little bursts of inspiration. So I think it’s just about knowing you as a person and just being an interesting person to converse with and just learn about the world. Read the paper, buy the fin review, just read differently this read different things on myself if I’m like three kids at home and I work long hours, so it’s often falling asleep after five minutes. Well, so I think, right things that inspire you, read things that motivate you. But yeah, I think just be aware, just be aware, just be aware of what’s going on in the world.

Josh: But just don’t use Facebook as a source.

Brad: No, exactly right and just yet, just be someone who’s buried and has multiple interests on it. It just means you’re going be able to relate to a lot more people and make life a lot more interesting.

Josh: So well, Brad, it’s been great talking to you. And if anyone out there would like to jump across to iTunes, leave us some love. Give us a review and any feedback you have. That’d be great. Otherwise, stay healthy out there in the COVID crisis and look forward to tuning in soon.

Brad: Thanks, Josh.


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