How to Get a Fast Website
Speed up your website. Come on guys, you've got to do this! So many people that we see, so many companies that we deal with have these websites that load so slowly. Seriously, if your website loads slowly, people aren't going to go there. You're better off just not having a website at all. Imagine if you had a business card. You go to hand it to someone, but it was written on a napkin. That would be so embarrassing!
They would look at you and be like, "what are you handing me this for?" Man, you'd look so stupid. People hardly even use business cards nowadays, whereas your website is available 24 hours a day. Your website is at the forefront of your business that people start looking into. As soon as they find out about you, they jump on your website. They have a look. They go, "oh yeah, cool." There are some testimonials. This is how they see what's going on and how everything's working for you and your business.
Slow Websites Are Annoying!
If you have a slow website, people are going to get annoyed. It's not just potential customers that get annoyed. Google gets annoyed, too. In fact, all the search engines get annoyed, and so they push you down the rankings. As I said, if you're gonna have a slow website, just have no website. At least that way it's not going to load slowly for your customers or potential prospects.
If you have a slow loading website that takes more than three seconds to load, get rid of it. There's just no point. You're just there, existing on the internet just having a website to say you have one. It's like having a car that only goes two kilometers an hour. It's not gonna do you any good. You're better off just walking wherever you're going.
The Magic of Speeding It Up
As soon as you start speeding up your website, you're going to notice a few things happening. If you pay for AdWords, the cost of AdWords will go down. That's one of the benefits of having a fast website. There are a few other things that will change. Your search engine ranking will also go up. The amount of time that your customer's spend on your page will go up. Just think about this. You know yourself when you're searching around on the Web. If you got a website and you go, "oh, this sounds relevant," and it takes seven seconds to load, and you think, "oh. Come on." I know it's only seven seconds, but it's all the time, isn't it? It's all we've got. If it takes seven seconds to load you already have a bad taste in your mouth.
Get a Balance
The first two seconds are critical. You want to make sure your website loads quickly. You want to make sure you implement different technologies for it to load quickly. If your customer has 15 seconds that they're going to devote to your message, if it takes two seconds for your website to load, that's 13 seconds that they're reading on your page. If it takes 10 seconds for your website to load, that's 5 seconds that they're going to devote to reading what's on your page. Most people don't read very quickly, so it needs to be very visual. Unfortunately, visual sites load slowly. You need to make sure you have a balance and you have a fast loading site so that you can grab as many customers as possible. A few of the different technologies you can put in place to help speed up your website including expires headers, image sprites, gzip, data caching techniques, and content delivery networks.
Have a fast website, or don't have a website at all. There are companies out there that will speed up your website. The general cost for this is around $800 to $1,000 for a basic site. It's money worthwhile spending because if you don't have a fast website, you're going to be losing customers. Do it!
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