Dorks Delivered, Your Business Efficiency Experts
Free Assessment

Why Is the Human Face an Effective Marketing Tool?

Business IT Support Services

You know where this is, right? Yep. It’s Mount Rushmore and this world-famous historical site is just a giant marketing stunt. They came up with the idea in the early 1920s, as a way to attract tourism to this part of South Dakota. You can’t deny that it worked.

Well over 2 million people visit each year and tourism is South Dakota’s second-largest industry. It goes to show how much people respond to faces. It’s hardwired into our brains. If this had been a giant carving of the White House, it would never have had the same impact. Businesses need faces. We all respond so much better to an individual with a name and eyes, and hopefully some teeth. 

IT doesn’t have to be expensive. If you’re starting a business and need reliable IT support and services, fill out the form to learn more about $1 IT services.

Multiple studies and real-world tests have shown that using photos of people build trust and increases conversion rates. And the most popular customer service is when a customer deals with a face and a name, even if it’s just at the bottom of an email. Businesses are all about people and people, well, we like to deal with people. So try and put a face on it.


Share the Post:

Other Posts