AI is reshaping how businesses market, operate, and grow. Whether you run a small company or are expanding quickly, understanding how to use AI in marketing can help you stay competitive. In a recent episode of Business Built Freedom, John Daddow from Constantech shared his insights into how AI is changing the way businesses approach marketing—and how you can start making it work for you today.
Key Takeaways
- AI in marketing is changing how businesses create content, engage with customers, and manage campaigns.
- Automation simplifies tasks, while AI makes informed decisions based on data.
- Tools like Google Gemini, Meet, and Keep can be integrated into daily workflows.
- Start simple and expand as you become more confident.
- Concentrate on content, social engagement, and advertising to see real results.
- Being proactive with AI helps you stay ahead and improve efficiency.
Meet John Daddow
John Daddow founded Constantech to help businesses use technology and AI to work more efficiently and stay competitive. With more than 25 years in the IT industry, John has seen how digital solutions can simplify operations and drive growth.
At Constantech, he focuses on helping businesses streamline processes, free up time, and get the most out of their technology. His hands-on approach means he works closely with companies to identify the right tools and methods to stay competitive in a digital world.
The Shift from Hesitation to Opportunity
In the early days, many business owners were hesitant to dive into AI. It seemed too complex, too technical, and too far removed from day-to-day work. But things changed quickly with the arrival of tools like ChatGPT and Google Gemini.
Major players like Google and Microsoft started moving fast to adapt, sending a clear message that AI was no longer just an option. John pointed out that if you hesitate, you risk falling behind. Businesses that embrace AI are already seeing the benefits of faster decision-making and greater efficiency.
Just like AI, your IT systems need to keep up with the pace of change. Whether you need expert IT support, proactive solutions, or a comprehensive IT audit, we can help your business stay ahead of the curve.
Automation Versus AI
John made an important distinction between automation and AI. Automation handles repetitive tasks like scheduling social media posts or sending routine emails. It follows a set of predefined steps to keep things running smoothly.
AI, however, goes a step further. It can analyse customer data, adjust messages in real time, and even predict future trends based on behaviour. This ability to learn and adapt makes AI a powerful tool for businesses that want to stay ahead of the curve.
Benefits of AI in Marketing
AI offers several advantages that can enhance your marketing efforts.
- Enhanced Customer Insights – AI enables businesses to analyse vast amounts of data to understand customer preferences and behaviours.
- Improved Efficiency and Productivity – By automating repetitive tasks such as email marketing, social media posting, and data analysis, AI frees up time for marketing teams to focus on strategic planning and creative development.
- Predictive Analytics for Better Decision-Making – AI-powered predictive analytics can forecast future trends and customer behaviours, allowing businesses to make informed decisions about product development, inventory management, and marketing strategies.
- Personalized Customer Experiences – AI facilitates the creation of personalized marketing messages and product recommendations by analysing individual customer data.
- Real-Time Performance Monitoring – AI tools can monitor marketing campaign performance in real-time, allowing for quick adjustments to strategies, ensuring optimal results and return on investment.
Practical AI Tools for Business
John shared examples of tools that are already helping businesses streamline their work. Google Gemini, for instance, fits right into Google Workspace and offers features like content creation, meeting summaries, and action point tracking.
Google Meet helps by creating summaries and notes from meetings, while Google Keep makes it easier to organise tasks and reminders. With transcription and natural language search, it becomes a handy tool for busy teams trying to stay on top of things.
How to Get Started with AI in Marketing
If you are just starting to explore AI, John recommended beginning with tools you already know, like Google Workspace. Trying out features such as automatic content creation, meeting note generation, and task tracking can give you a feel for how AI works without making things too complicated.
As you get more comfortable, you might branch out into areas like content marketing, social media interaction, and digital advertising. For instance, you might also explore how it can support your engagement efforts on platforms like LinkedIn.
Constantech offers AI solutions to keep your LinkedIn profile active and responsive without spending excessive time on manual engagement. It not only saves time but also helps you build stronger relationships with your network, contributing to broader business growth.
Overcoming Challenges and Looking Ahead
John compared the shift to AI to past changes in technology like the move from horse-drawn carriages to cars or from paper records to digital systems. Every big change faced resistance at first, but each one brought new opportunities and better ways of working.
AI is not about replacing people. It is about supporting them to do more and do it better.
The same goes for your IT systems. A solid IT foundation ensures your people and AI tools can work at their best.
With thoughtful planning and adaptability, you can use AI as a tool in marketing and other business processes to help your team achieve more and improve outcomes.
Level Up Your Marketing With AI
If you are ready to learn more about the use of AI in marketing and other business processes, John suggested checking out the TLDR AI newsletter and There’s an AI for That. Both provide up-to-date tips and information to help you find the AI tools that suit your needs.
For personalised advice on how to get started with AI-driven marketing, visit Constantech. John is ready to help you choose the right tools and approaches for your business.
