The purpose of setting up your podcast is to address the needs of your audience. Your podcast topics can be about the challenges that your audience wants to overcome, a problem to solve or a subject with which they want to be more familiar. But there are cases that your audience just wants to be entertained or distracted for a while. This will only mean that when you choose a podcast topic, you have to know your audience’s primary needs and how you can be of service to them. To make a podcast work, you must care about your podcast idea and pick a topic that you are passionate about. A podcaster will just fall off consistently publishing a new episode if he or she is not excited to put forth the effort. In this episode, Joshua Lewis shares his ideas on how to find the best content for your podcast.
Thanks for connecting in and welcome to episode two. If you’re just tuning in now, you should probably jump back one episode to hear how to do the nitty-gritty technical hardware stuff and software stuff to get your podcast up and running. If you’ve listened to that one or have no interest in it, then jump into this one, which we’re going to be talking about how to get content for your podcast.
Check out AnswerThePublic
There are lots of great ways to do it and it obviously depends on your industry. One of my favourite ways is to jump onto a website called, AnswerThePublic, and just type in a couple of keywords there.
So you might be in the beauty industry, or you could be in the IT industry, or you could be in the manufacturing industry or accounting industry or whatever it is. You might be selling pies. If you jump on there and you’re writing, beef pie recipe, it’s going to come up with a whole bunch of stuff that’s relevant to those keywords. So don’t type that in if you’re in the finance industry. It’s not going to be very relevant for you at all. Type in some bits and pieces there and it’s going to come up with these awesome word clouds and ideas. And it’s going to show you what people search for around those words on Google as well.
So maybe people don’t search for beef pie, maybe they search for Shepherd’s pie or something like that. And if that is what they’re doing, and they’re more likely to be searching for Shepherd’s pie, then you’re going to be better off making a podcast around Shepherd’s pie and the impact it has on society, as opposed to beef pie and where’s the beef or something to that effect. So you’re able to see the results and then work out where you’re going to be finding your content from there. So that’s step one, and that’s a great step to start with.
If you’re doing this as a brand new greenfield opportunity, so something you’ve never done before and something that you want to do, but you have no real information about it. It happens a lot. There’s something called the Dunning-Kruger effect where you think you know lots and you don’t, or you know lots and then you think you don’t. Either way, it can stop you from finding great content, and AnswerThePublic helps out there.
Make a List
For anyone who has an established business, who already knows a bit of the content and they want to make, the best thing to do is ask your clients, ask everyone, say, “What would you like to hear a podcast about?” I actually make a list. I’ve got an application on my phone called Google Keep. And as soon as someone asks me a question that I need to answer, and I know I don’t have a resource to show them, create the resource. It’s very quick and easy. It’s as simple as holding a microphone near your mouth, talking for a few minutes about something you’re already passionate about as you would have spoken to that client. The only difference is you’re doing it into a microphone where you’re then going to edit it and be able to use that contains many, many times, over and over again.
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So being able to create the content around what your clients are asking is fantastic because you know you’re answering questions that are relevant. And if one person’s asking it, it’s very likely that other people are going to ask it as well. And that then allows for you to build your authority and show new potential prospects, what the stuff is that you’re doing and how you can help them out. And you might answer a question they didn’t even know they had. So it becomes a pretty cool sales tool, making content around the questions that other people are asking.
Think Outside the Box
The next step is a bit of an interesting one. It’s so you know you can, but should you, type step. And what I mean by that is if you have the idea of creating a podcast show, that’s fantastic. But don’t just be that person that goes, “I’m going to make the latest drunk talks podcast episode show thing where I sit down in the lounge and just talk to my mates when I’ve had a few beers.” I’m sure people will love tuning into it. You’re right, they will. But you’ve probably also just ripped off someone else’s idea. So think about what’s already out there and make sure you’re not just creating new replicated content. You’re creating new bespoke content, which is what you really want to be doing. A business that we work very closely with, Perfectly Beautiful, started a podcast called Wakeup With Makeup.
They did this because they saw the need. There was no one out there that was doing podcasts around makeup, that people could listen to on their way to work or on a jog in the morning and things like that. There were heaps and heaps of stuff on Instagram. And sure they’re on Instagram as well, but they understand that that’s not going to be as successful as being the owner who owns the space of podcasting around the nation industry that you’re in.
The Final Word
Think about what’s out there and how you can have your own flavour and twists. And it could be something as simple as having a true blue bloody Australian accent and talking about things and ending the words with cobber, or it could be anything. But have a think about how you make things unique. If you have enjoyed this, make sure to jump across to iTunes, leave us some love, give us some feedback. And in all these interesting times that we’re living in, stay good.