Meet Jason Tan
Jason Tan is an accomplished engineer and entrepreneur with over 15 years of experience in data engineering, analytics, and AI. As the founder of Engage AI and DDA Labs, he specialises in helping businesses optimise their operations and customer experiences through advanced analytics and Generative AI.
Jason’s work focuses on embedding cutting-edge technologies, like ChatGPT and large language models, into daily business processes to drive growth and efficiency. At Engage AI, Jason has developed a tool that acts as a “Second Brain” for technical SME owners, aiding them in making meaningful connections on LinkedIn. His platform boasts over 50,000 active users, leveraging AI to foster genuine interactions.
Through DDA Labs, Jason offers services in AI strategy, advanced analytics, and data monetisation. Known for his practical approach and quick results, he consistently delivers projects that enhance productivity and streamline operations, ensuring businesses stay competitive in a fast-paced market.
In addition to his expertise in AI and analytics, Jason understands the critical importance of IT security and support in today’s digital landscape. He ensures that all solutions provided are secure and reliable, prioritising data protection and system integrity to safeguard his clients’ valuable information.
Leveraging Generative AI for Sales and Prospecting on LinkedIn
The Rise of AI in Sales and Prospect Outreach
In the latest episode of Business Built Freedom, Josh chatted with Jason Tan, founder of DDA Labs, about the impact of AI on sales and prospect outreach, especially on LinkedIn. With AI technology becoming a bigger part of business, their conversation zeroed in on how it’s changing the game for sales and prospecting.
Ready to transform your LinkedIn engagement and sales strategy with AI? Unlock the power of AI for your business! Book a one-on-one session today and discover how to leverage cutting-edge technology to boost your business growth.
Prospecting Strategy – Commenting for Attention
Jason Tan shared some top-notch tips on his prospecting strategy, focusing on what he calls “Commenting for Attention.” He explained how engaging with target prospects through thoughtful, personalised comments on their LinkedIn posts can really make a difference.
It’s a smart way to get noticed and build connections with potential leads without needing to churn out heaps of content. Think of it as a friendly wave that gets you on their radar.
Using AI to Boost Outreach
A key part of the chat was how AI can give the prospecting process a leg up. Jason discussed using generative AI to speed up and simplify the comment creation process.
Rather than taking over from humans, AI adds value by crafting comments that suit the tone and content of the original post. This doesn’t just save time—it also keeps the outreach feeling personal and thoughtful, giving prospects that extra bit of attention.
Building and Tapping into Networks on LinkedIn
Jason also talked about the importance of building and tapping into networks on LinkedIn. He pointed out that connecting with the right people is crucial for businesses, and that engaging with well-connected folks in your industry can really boost your visibility on the platform.
Adding Value and Building Trust
Adding value to conversations on LinkedIn is crucial, Jason noted. Instead of just trying to grab attention or push out clickbait content, he’s all for contributing genuinely useful insights. By offering relevant thoughts and asking good questions, businesses can build a reputation as trustworthy and knowledgeable players in their field.
Do you want to connect with the right people and drive meaningful interactions on LinkedIn? Boost your LinkedIn success! Schedule a consultation and learn how to optimise your outreach using AI.
Balancing Personal and Company Presence
The discussion also covered how to balance personal brand and company presence on LinkedIn. Jason highlighted the importance of keeping your engagement aligned with your brand’s values and market position. While it’s great to add a personal touch, it’s important to make sure your tone and language reflect what your brand stands for and resonates with your audience.
Chasing Business Freedom
Wrapping things up, Jason shared his personal vision of business freedom. He talked about wanting to give his family premium travel experiences, showing that the hard work of running a business has its rewards.
Our Takeaways
Talking with Jason Tan gave us valuable insights into how AI is reshaping sales, prospect outreach, and LinkedIn engagement. As businesses continue navigating the online space, using AI and thoughtful engagement strategies can help build meaningful connections and drive growth.
With platforms like LinkedIn evolving, there’s a real opportunity for businesses to expand their reach, build trust, and strengthen their presence. Bringing generative AI into your LinkedIn strategy can help businesses step up their outreach, create genuine connections, and find greater success online.
