How to use influence and grow your business? Santa Fe was founded by the Spanish in 1610, and it’s the oldest state capitol in the US. One of the great things about this area is there are so many different influences: the Spanish founders, the Tiwa people who were the natives, Europeans, and modern Mexicans. It makes for a fantastic city!
Santa Fe got me thinking actually about influences. When we talk about cultural history, influence is a one-way street really. Carl Marx influenced the Soviet Union, Chuck Berry influenced the Beatles and Home and Away influenced Martin Scorsese. At least, I think that’s right.
It’s Two-Way Influence in Business
When it comes to people and business, influence should always be in both directions. Do you want to influence people? Then you need to listen to them. Not only does this help to build trust, which consequently helps grow your business, but you’ll also see how you can help them.
Influencer vs. Dictator
You want to be an influencer, not a dictator. You want to be a leader. So, whether it’s the staff in your company, your customers, your colleagues or anything else, you have to adapt to what they need and feel.
The Final Word
Influence is an emotional quality, too. Feelings matter, so don’t be afraid to open up yourself. We all like a boss who recognizes his or her own shortcomings. We respond to brands that know what they’re good at and what they’re not. To start a dialogue and listen to each other, that’s the best kind of influence.