Where did the term “spam” come from? This was derived from a Monty Python sketch where a couple tried to order something at a restaurant other than spam (the popular meat product). Then a group of Vikings in the background started to sing the praises of spam and soon the only word you can hear in the sketch is “spam.” The same thing happens to the Internet, which would be overwhelmed by large-scale unsolicited emails. Let’s say you paid for a list of email addresses from a local business organization. The list of addresses seems like it could contain great prospects for your business, and you wanted to send them an email containing a relevant offer they can’t refuse. But since these recipients didn’t give you explicit permission to contact them, sending an email to this list would be considered spam. In this episode, Joshua Lewis shares some tips on how to stop spam and increase your chance of obtaining leads.
