What is a business niche? This is a focused area of a broader market that all kind of business can serve to differentiate themselves from the competition. As a business owner, you should find a niche in the industry that has underserved needs. Few of the strategies you can consider are: selecting your target audience, defining the unmet needs of a particular industry, researching your customer database and creating a business plan. Whether you’ve been handling business for a while or you just started managing one, you mustn’t be only thinking about creating a steady stream of your revenue, but you also need to be aware on how to establish a loyal audience. A solid market of a particular group of customers who will buy from your business will keep you ahead of the competition. In this episode, Bryn Harwood shares his insights about niching your business.