Branding is a marketing practice by which a company creates a name or a design that is identifiable to consumers. This helps your business to be differentiated from your competitors. Your branding should leave a memorable impression on customers and it should clarify the services you offer. As an entrepreneur, your branding should also represent you and how you wish to be perceived. This is absolutely critical to your business because of its overall impact and how it can drive new business and increase brand awareness. Always remember that your company’s advertising, customer service, reputation and logo should be continuously developing to attract more consumers. In this episode, Susan Meier shares her expertise when it comes to branding and marketing strategies.
